Key questions for developing a Customer Service Strategy

Every business provides customer service, but does every business have a Customer service strategy?

Is a Customer Service Strategy essential or indeed required?

Check this questionnaire and decide for yourself!

Do I understand what my customers require from me in terms of service?	Yes	No

Do I have a formal feedback system for customer views?	Yes	No

Do my employees all behave similarly when it comes to providing Customer Service?	Yes	No

How does my service stack up to competitors?
- Same	Yes	No
- Better	Yes	No

Do I have a returns policy (where applicable)?	Yes	No

Do I have a complaints policy?	Yes	No

Do I have a formal procedure for 'Service Recovery'?	Yes	No

Do I know how loyal my customers are?	Yes	No

The Result

If you have only answered 'yes' to a few of these questions you should seriously consider formalising a Customer Service Strategy.

We can help you with many more ideas and share practical steps to implementing a customer service strategy and successful processes that build customer loyalty.

If you would like to know more about developing a Customer Policy and Customer Service Strategy, visit www.corporatebehaviour.com.au and contact us for an obligation free telephone discussion.